These days, OTT services are receiving OTT services a lot of love from users.
After COVID-19, home entertainment time grew, leading to higher OTT usage.
OTT is a service that provides diverse media through online networks.
Netflix, Watcha, and TVING are well-known examples.
Different from cable TV, OTT lets users watch what they want, when they want.
OTT’s popularity comes from several factors.
It allows people to enjoy different genres from a single service.
Films, series, and variety programs can be selected by preference.
In addition, OTT is cheaper than conventional subscription TV.
Being able to stream anywhere using mobile devices is also attractive.
Recently, increasing subscription prices have caused 부담 for many users.
As a result, attention toward free services is increasing.
Ad-supported free streaming allows users to enjoy content without paying.
It is appealing to people sensitive to expenses.
FAST platforms are emerging as a new type of free streaming model.
An example is KT’s “Gi Live,” which attracted many users.
FAST is seen as a future growth engine in a slowing TV industry.
The biggest advantage of free streaming is that there is no cost burden.
Another plus is the wide range of available programs.
The disadvantage is that ads are unavoidable.
In addition, the quality can be inferior to premium platforms.
In the future, both OTT and free streaming services will continue to evolve.
Ad-based free models may become even more popular among users.
Being able to watch without cost is highly appealing.
In conclusion, combining premium OTT quality with free access matters.
If both advantages are used properly, users can gain better experiences.
The future of streaming services is exciting to watch.